NOAM LAGER

NOAM pays homage to the classic Munich Helle – brewed in Bavaria in accordance with the German Purity Law of 1516. The ingredients are reduced to just four: water, barley malt, hops and yeast, all sourced from selected regional suppliers. The recipe was developed in close collaboration with the Research Brewery at the Technical University of Munich in Weihenstephan – one of the world’s most renowned brewing sites. NOAM remains unfiltered and is neither pasteurised nor stabilised. This allows it to retain its natural character, its lively texture – and its flavour.

The aromatic base of NOAM Lager is built on carefully selected raw materials of the highest quality. Our rare Smaragd hop from the Hallertau is stored at a constant 2°C until brewing to preserve its full aromatic profile. It is complemented by regional barley malt from the southern Bavarian Danube region and water precisely adjusted to our mineral profile.

This creates a clean, perfectly balanced beer with uncompromising quality and a distinctive elegance.

NOAM is a light, elegant lager with excellent drinkability. The bitterness is subtle, accompanied by delicate herbal and citrus notes from Hallertau Smaragd hops. The result is a fresh, balanced flavour – accessible yet complex. The beer is at its best when served at a temperature of 4–6 °C, at which point its freshness, aroma and lightness are perfectly balanced.

The transparent white glass bottle is a key element of the NOAM design – minimalist, clear and distinctive. To protect the beer from UV light, specially designed cartons are used, ensuring consistent light protection throughout the entire supply chain. Store the beer in a cool, dark place at home. Delivery within Germany takes 2–3 working days via DPD. Within the EU, delivery takes 3–5 working days – free delivery included.