From the Heart of the Hallertau
Our hops come exclusively from the Hallertau, the world’s largest hop-growing region just north of Munich. We work with two selected aroma varieties: Hallertauer Tradition, known for its classic, refined hop profile, and Hallertauer Smaragd, prized for its fresh, citrus-driven notes.
Together, they create the subtle elegance and effortless drinkability that define NOAM.
smaragd hop for citrus freshness
six-week brewing process
natural ingredients from Bavaria
unfiltered quality
Meet the Brewmaster
“The NOAM Lager is inspired by a classic Bavarian Helles — but with more character.”
— Andreas Judersleben, Brewmaster