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NOAM was founded with the intention to disrupt the beer market and establish a new image for beer beyond the boundaries of expectations.

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Why? Because we aim to cultivate a community of creatives that challenge established norms and elevate the status quo by providing products, experiences and platforms to flourish.

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In 2016 NOAM was founded as a startup within the Technical University of Munich. Through its accelerator program NOAM was able to develop a state of the art product quality at Forschungsbraucherei in Weihenstephan.

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With its focus to quality and innovation the start-up, which originated at the Technical University Munich started a special technical partnership with Munich’s Traditional Brewery Paulaner. Innovative entrepreneurial spirit merge with long lasting traditional know how in brewing.

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NOAM is a result of both historic as well as high tech brewing knowledge that Munich is known for worldwide.

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Our company is family built and strongly influenced by the international and creative spirit of our founder of building a global brand.