NOAM | The Cool Cooler

The NOAM Cool Cooler follows the same design principle as the beer itself: clear, minimalist, precise. Transparent acrylic, a golden base with integrated LED lighting – the result is an object that fits just as seamlessly into private settings as it does into professional event environments. Not as an accessory, but as a natural part of the NOAM experience. The NOAM design was awarded a Cannes Lion – the Cooler consistently upholds this standard.

The Cooler is designed to keep NOAM at the ideal drinking temperature of 4–6 °C for an extended period. With an unfiltered lager such as NOAM, temperature is crucial – it preserves the finely balanced flavour profile derived from Hallertau Tradition and Hallertau Smaragd. When filled with ice, the cooler holds 6–8 bottles of 34 cl each; without ice, it holds up to 10 bottles. No extra effort, consistent performance.

Transparent high-performance glass meets a golden metal base with integrated LED lighting. The materials have been carefully selected for their durability and ease of care: the acrylic container can be easily cleaned with warm water, and the base with a soft, slightly damp cloth – no dishwasher required, no compromises. The craftsmanship meets the same high standards as the beer itself.

Whether it’s a dinner at home, a wedding, a company party or at the bar – the Cool Cooler is designed to make serving NOAM simple yet stylish. It combines functionality with presentation, turning the bottle itself into part of the experience.