Our design language is based on the belief that an open mind is essential for true progress. An open, creative mind allows us to critically evaluate the established norms of the beverage industry collectively. As a pioneer, we want to change the perception of what a beer can be. The bottle design plays an important role in this, as the first taste of NOAM is experienced visually.

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NOAM collaborated with the famous Swedish brand ACNE to challenge the status quo of the beverage industry. This creative agency shares the same values as NOAM, which is why we created the bottle's unique design.

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The waves are a reference to both the silhouette of the bottle cap and Munich's architecture. King Ludwig I had Munich's most prestigious palaces built in the classicist style, which is typical of the Roman poles.